It seems the golden days of TV advertisements are coming to an end, with more and more brands shifting their focus on to online ads and social media engagements.
Adidas for one thinks so and is shifting completely away from TV ads and making a move towards digital channels to engage the youngsters.
In an interview given to CNBC (click here to read), Adidas CEO, Kasper Rorsted outlined his strategy to engage customers online and quadruple Adidas’ digital retail sales from 1 billion euros last year to 4 billion euros by the end of 2020.
Adidas is also investing heavily in the digitization process, including 3-D printing and smart manufacturing methods to come out with innovatively designed products like these.
With mobile phones fast becoming the primary source of media consumption for many, more and more companies are going to adopt a similar strategy and move away from TV ads, which aren’t as quantifiable as ads on the digital mediums and getting fewer views by the day.