Roads that honk to save lives!

“Honk before you turn”, this is the golden rule of riding/driving on the mountain roads. As it helps oncoming traffic know about your presence and thus they can slow down accordingly before any mishap can occur on a blind turn.

However, the reality of it is, only a handful of people follow this simple yet life-saving rule.

Instead, you end up with near misses on the mountain roads and at times, accidents.

Now a public service initiative by HP Lubricants and Leo Burnett India aims to do just that for you so that you don’t end up being a statistic on the road!

Appropriately titled, Roads That Honk, the anti-collision system consists of a couple of SmartLife poles with built-in radar and audio and visual vehicle alert system to alert drivers of oncoming traffic.


Speaking to the media, Mr. Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia, said, “We are confident that #RoadsThatHonk will significantly reduce accidents and save several lives every year. Every life saved is a measure of success and reinstates our belief that #RoadsThatHonk has the potential for further scale on highways across the length and breadth of the country.”

“The entire project from development to installation took approximately 4-5 months. The pilot installed at the location will continue to stay there and regular data monitoring will be undertaken.”

Currently, the pilot project has been installed on the Jammu – Srinagar Highway, which is notorious for bad driving by locals and tourists alike and accident-prone roads.

There are now plans to install these anti-collision systems at 18-20 dangerous bends across the country, with several places on Srinagar – Leh Highway and Manali – Leh Highway already earmarked for the project.

While it is heartening to see that a public service initiative by HP Lubricants and Leo Burnett India is aiming to reduce accidents and fatalities on the road. More needs to be done by way of driver education since it ought to be common sense for anyone driving in the hills to slow down and honk before a blind turn!

Of course, common sense is rarely that common on the Indian highways and due to that, more such initiatives need to be developed and ought to be funded by the government.

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