Zopo has launched a new entry-level smartphone in India with VOLTE support (it will support 4G and voice call on JIO network), called the Color M5.
Color M5 has a 5” TFT screen with 854 x 480 pixels (196 PPI) resolution, 64 bit Quad Core, MediaTek MT6737M processor, 1GB RAM and 16GB internal storage (expandable to 64GB) and is priced at Rs. 5,999.
It also has a 5 MP AF rear camera with LED Flash and 720p video recording and a 2 MP fixed focus front-facing fixed focus camera.
While the specs don’t really sound impressive, for the price and the fact that it is available in the market rather than just online, means it will be able to reach its intended customers easily.
M5 runs on Android 6.0 Marshmallow and comes pre-loaded with apps like ZOPO Care and ZOPO World along with a multi-lingual keyboard that supports 25+ Indian regional languages.
There is also 365-day replacement warranty along with the phone, which in our view is something most manufacturers should have. Though it remains to be seen, how much time is taken by the service center to issue replacement handset.
Overall, even though Color M5 isn’t going to win any spec wars or impress the tech crowd, it is targeted at a very niche market, which is looking for an easily available mobile phone at not too expensive price tag and okish specs to run Facebook, WhatsApp and YouTube.